Sports & Recreation Loans | North Avenue Capital - NAC


Sports and Recreation Loans


USDA Business
& Industry Loans

$2 Million - $25 Million

Loan Amounts

Populations of

50,000 or Fewer

NAC-Funded Sports and Recreation Projects

By its very definition, one could proclaim the sports and entertainment sector nothing but fun and games. Yet the ripple effects of the $83 billion category are anything but trivial. The twin industries together employ millions of people, stimulate economies both rural and urban, and support an array of related businesses, including restaurants, hotels, travel, and transportation.

Thanks to their sizable land requirement, many of the stadiums, amusement parks, and other sports and entertainment properties occupy rural territory. That seemingly inconsequential factor has a notable benefit: it can unlock competitively priced funding through the USDA’s Business & Industry Loan Program. Translation: play can be profitable, too.

Mini Case Study: Planet Swim

In 2019, NAC had the privilege of serving a fellow resident of St. Johns County, Planet Swim, LLC, with a $5 million USDA Business & Industry Loan through the USDA Rural Development Program. A swim school for all ages, Planet Swim used the funds to build a state-of-the-art aquatic and tennis facility in the thriving Nocatee community of Ponte Vedra. NAC’s loan was used to construct Planet Swim’s primary location, which now includes a 50-meter Olympic-size outdoor pool, an indoor teaching pool, seven clay tennis courts, spectator seating, locker room accommodations, and more.







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Sports and Recreation


Piloting something other than play? The USDA has options.

At NAC, our rural lending experts guide applicants through the process in full. The business owners we serve are often surprised to hear that the USDA supports more than agriculture alone. In fact, the USDA Business & Industry loan program has nothing to do with agriculture at all. The USDA’s Business & Industry Loan Program provides government-guaranteed loans and grants to rural small businesses of all types. The loan program empowers entrepreneurs and entities with loans of up to $25MM, so long as they operate in communities of 50,000 or fewer.


For expert advocacy in sports and recreation facilities, Look North.

The NAC team is comprised of savvy investors, experienced bankers, and creative marketers. Each brings a unique perspective to the table, empowering NAC to view each loan from multiple angles. We operate as a united front, working in tandem to offer our customers true partnership from engagement to close. For a true partner in securing funding for a sports and recreation project, Look North.

USDA Business & Industry Loans


USDA B&I Loans for For-Profit Businesses

For-Profit Businesses

USDA B&I Loans for Nonprofits


USDA B&I Loans for Family-Owned Businesses


USDA B&I Loans for Acquisitions


USDA B&I Loans for Startups


USDA B&I Loans for Refinances


USDA B&I Loans for Manufacturing Businesses


USDA B&I Loans for Retail Businesses


USDA B&I Loans for Entertainment Businesses


USDA B&I Loans for Hospitality Businesses


USDA B&I Loans for Construction


USDA B&I Loans for Commercial Real Estate

Commercial Real Estate

Defining Rural:

97% of America

Our customers are often surprised to hear that we only lend to rural businesses — and even more surprised to discover they’ve actually been operating one. 97% of the geographic U.S. is considered rural. Find out if your address qualifies in 10 seconds.

USDA Rural Eligibility Map Updated October 2023